Slimming World claims to be the UK’s most advanced weight management organisation, whose aim is to provide a service that fulfils the requirements and exceeds the expectations of every individual who turns to Slimming World for help and support with their weight loss campaign.

Their unique, state-of-the-art weight management programme is based on an approach combining four key principles:

• dietary management
• behavioural modification
• support
• activity management in a group environment

Combined with a deep understanding of the challenges faced by overweight people, the Slimming World network of fully trained Consultants ensure members have the motivation, confidence and psychological support they need to successfully make healthy lifestyle changes and maintain them long-term.

New for 2005:

With two new diet plans and new supermarket shopping guides Slimming World takes the UK’s most challenging health problem head on as more and more of the UK population fall into the obese and overweight weight bands.

To help with this problem from January 2005, Slimming World members will be presented with a more liberating way to slim, with even more choice, more flexibility and more individual control in today’s weight-challenging lifestyle than any other weight loss plan provides!

For 35 years, Food Optimising has put the control back into the slimmer’s hands and it is still the only eating plan where hundreds of everyday foods can be eaten in unlimited amounts, with no restrictions - Slimming World encourages its members to eat more! And now, with the most radical changes that Slimming World has ever introduced, Food Optimising 2005 will ensure that slimmers can banish hunger, boredom and food cravings for good. Two brand new choices, Mix2Max and Success Express, together with the well established Green and Original choices, comprise the Food Optimising fab four solutions to every slimmer’s individual challenge!

Dr Jacquie Lavin, Nutritionist for Slimming World, says: “All four choices are based on sound nutrition principles in line with current guidelines on effective weight management and healthy eating. We believe that now, more than ever before, slimmers are looking for maximum choice and flexibility with minimum restrictions, that’s what the four Food Optimising choices offer.

“We have known for some time that Mix2Max and Success Express work and by creating a few simple rules, we are confident we have two new choices that are as easy to follow as they are effective. All choices are based on Slimming World Free Foods, low energy density and highly satiating foods that slimmers can eat in unlimited amounts, while naturally reducing energy intake without the chore of counting or measuring. All slimmers need to do is decide what kinds of foods they feel like filling up on, Food Optimising cleverly handles the rest. Whatever a slimmer’s preference, hunger and limits become a ‘dieting thing’ of the past.”

With the established Food Optimising plan slimmers would choose either the Green or Original choice and stick to that choice all day. Both choices encourage slimmers to eat plenty of healthy, highly satiating foods, while controlling the intake of energy dense, fatty and sugary foods.

Now, with Mix2Max slimmers can mix Green and Original the same day, choosing at each meal time instead of each day, and there’s still a long list of foods that slimmers can snack on throughout the day too!

Success Express has been specifically developed to give existing slimmers a super boost to their weight loss - just what we need after a traditional seasonal lapse which can send slimmers ‘off the rails’ for weeks! With Success Express slimmers can have Green and Original Free Food on the same plate, without counting! Following a neat ‘Two to One’ plate principle, slimmers choose from Green or Original Free Food lists and fill one third of the plate with what ever they choose. The other two thirds of the plate is filled with Superfree Foods (super healthy, super low in energy density foods) such as vegetables and salad, and still a long list of foods that slimmers can snack on throughout the day.

For further information please contact Slimming World, at www.slimming-world.com